E-Commerce Manager

Hi, I'm Talha Shakeel.

I help retail brands and startups launch, grow and scale online.

Eight years building and leading e-commerce in Saudi Arabia across fashion, luxury retail, toys and beauty. I launch the platform, integrate it with the ERP, expand into marketplaces, and manage day-to-day performance with full P&L accountability.

See my work Contact me
Based in Al Khobar, KSAOpen to roles across the GCC
Scope of workEnd-to-end e-commerce leadership
BuildPlatform and launch
Digital storefrontsWeb, iOS and Android
Systems integrationERP, payments, logistics, e-invoicing
Channel expansionAmazon, noon, Namshi and more
RunPerformance and growth
Performance marketingPaid media, CRM and retention
Operations and P&LFulfilment, service, profitability
Experience
8+
years in Saudi e-commerce
Peak campaign
1M+
reach in a single seasonal campaign
The problems I fix

Challenges I've solved at every stage of growth.

Every retail brand faces predictable challenges as it scales online. These are the ones I have addressed first-hand, and how I resolved them.

Stage 1

Launch

Establishing a strong digital foundation.

Problem: "We don't have a robust online store."
What I did:

Built complete e-commerce operations from the ground up: web store, iOS and Android apps, warehousing, product listings and customer service.

FinelookOmarieden
Problem: "We launched quickly, without defined processes or system integrations."
What I did:

Mapped the end-to-end order flow, then integrated the store with the ERP, payment gateways and delivery partners. Sales invoices are now generated automatically in line with ZATCA e-invoicing requirements, and financial reporting updates in real time.

ToylandOmarieden
Stage 2

Grow

Expanding reach, channels and revenue.

Problem: "Our growth is limited to a single sales channel."
What I did:

Expanded into the region's leading marketplaces, meeting customers where they already shop.

5 marketplaces at Finelook3 at ToylandNamshi
Problem: "Our stores and website operate in silos."
What I did:

Launched Click & Collect, enabling customers to order online and collect from their nearest branch.

Toyland, all branches
Problem: "Our marketing spend isn't delivering measurable returns."
What I did:

Planned and executed seasonal campaigns end to end across social, search, YouTube, influencers and in-store.

Double-digit sales growth3 seasonal campaigns
Stage 3

Scale

Scaling volume without adding complexity.

Problem: "Returns are processed manually."
What I did:

Introduced self-service returns: customers enter their phone and order number, and the courier return label (AWB) is generated automatically.

Toyland
Problem: "Our operations depend on spreadsheets shared by email."
What I did:

Designed the YSS Operating System: a single, role-based platform for every department across luxury retail and F&B.

6+ modules40+ users
Problem: "Our buying decisions rely on instinct, not data."
What I did:

Built reporting that compares bought against sold and flags what to reorder and what to mark down.

YSS Hospitality
Problem: "Customer service is overwhelmed by repetitive enquiries."
What I did:

Launched a bilingual AI assistant on WhatsApp that takes orders, sends payment links and processes returns in Arabic and English.

WhatsAppArabic and English
Selected work

Brands I've built and grown.

omarieden.com
Omarieden website: shop by category and just arrived products
YSS Hospitality · Luxury multi-brand retail · 2025 to present

Omarieden: a luxury e-commerce platform, built from the ground up

  • Launched the full e-commerce platform, leading a team of 3 to 4 developers.
  • Connected it to the ERP so stock, orders and product data stay in sync.
  • Integrated payment gateways, marketing automation and premium marketplaces including Namshi.
  • Hold full P&L accountability, balancing cost efficiency with revenue growth.
Web + appluxury multi-brand
3 to 4developers led
YSS Hospitality · Customer experience

Conversational commerce on WhatsApp

I launched an AI-powered assistant on WhatsApp, the channel customers already use every day. Available around the clock in Arabic and English, it guides customers from enquiry to order, payment and returns without waiting for an agent.

Illustrative conversations. No customer data is shown.

Toyland mobile app home screen with free delivery banner
Toyland · Toys and games retail · 2022 to 2025

From brick-and-mortar to omnichannel

  • Led the website and mobile app (iOS and Android), fully connected to the ERP.
  • Introduced Click & Collect, so online orders can be picked up in any branch.
  • Set up self-service returns: customers enter their phone and order number, and the return label (AWB) is created automatically.
  • Expanded into new marketplaces: Zode, FirstCry and Amazon.
3marketplaces added
Allbranches on pickup
Finelook mobile app showing top collections
Finelook · Apparel and beauty retail · 2019 to 2021

Building a profitable online business from zero

  • Launched the website and iOS and Android apps from scratch, starting with a team of 3.
  • Set up the warehouse, listings, photography, fulfillment and customer service.
  • Established a network of 5 marketplaces and integrated Tabby and Tamara.
  • Promoted from Supervisor to Manager after 8 months.
5marketplaces
2apps launched

Digital Transformation Project

Built in-house Designed by me Vibe coded with AI 6+ modules 40+ users

Why I built the YSS Operating System.

YSS Hospitality operates two distinct businesses: Omarieden, a luxury retailer across fashion, home, jewellery and fragrance, and Super Botanical, a specialty café. Both need clear visibility of what is selling, what things cost and whether daily operations are on track. I designed a single system that delivers all three.

YSS Operating System · live walkthrough

Recorded from the live system: the module menu, sales reporting, F&B checklists and recipe costing, task management, and Omarieden buying and logistics.

Before

Fragmented spreadsheets

Buying, shipments, stock counts and sales reporting were managed in spreadsheets circulated by email. Each team worked from its own version, with no single source of truth.

The decision

Build, don't buy

Off-the-shelf tools were rigid and designed for other businesses. We needed software built around how our teams actually operate, across luxury retail and F&B.

After

One platform, every team

Role-based access gives each person only what they need, every action is logged, and full documentation means the system can be maintained and restored without an external vendor.

About the screens on this page

The recording and screenshots on this page are taken from the live system, in daily use across YSS Hospitality.

Module overview

Buying overview screen showing all orders for the year by season
Module 1

Buying

The problem
Brand orders were held in separate Excel files by brand and season, with no consolidated view of spend against budget.
What I built
A central record of every order by brand and season, with line-level detail for each style, colour and size. Orders import directly from supplier spreadsheets, and PO numbers are generated automatically.
What changed
Buyers track budget utilisation at a glance and issue size grids, line sheets and order confirmations to brands as PDFs.
Master Data screen listing every order with brand, department and vendor
Module 2

Product master data

The problem
Product details were re-keyed from buying files for the website, causing errors, particularly in Arabic content.
What I built
A master data layer on top of purchase orders, where the team enriches each product with category, materials, origin, pricing and English and Arabic descriptions. Spreadsheet imports are previewed before any change is applied.
What changed
Products move from purchase order to online listing without re-keying, with field-level permissions controlling who can edit what.
Logistics overview showing live shipments and the pipeline by stage
Module 3

Logistics

The problem
Shipment updates and customs documents were scattered across email, and costs were often recorded late or missed entirely.
What I built
Orders marked ready by the buying team convert automatically into shipments. Each stage requires its documents and costs before it can advance, with a full audit trail.
What changed
No shipment proceeds without its customs documents or freight costs, and order status updates automatically for the buying team.
Warehouse receiving screen listing incoming shipments and counting progress
Module 4

Warehouse receiving

The problem
Deliveries were checked on paper, so discrepancies and damage were often identified weeks later.
What I built
A mobile receiving flow where staff scan and count incoming stock, photograph cartons and flag missing or damaged items.
What changed
Discrepancies are captured on arrival, and each delivery closes with a variance report, photos included.
Sales report showing daily sales KPIs, sales performance and sales by department
Module 5

Reports

The problem
Monthly sales reports were compiled manually, arrived late and could not show whether the buy was right.
What I built
Live dashboards for sales KPIs, brand and customer performance, and bought-versus-sold analysis by brand, size and colour, exportable to Excel and PDF.
What changed
The team identifies what to reorder, what to mark down and which loyal customers are lapsing, without waiting for month-end.
Task manager board with tasks grouped by open, in progress, in review and done
Module 6

Task management

The problem
Cross-department requests were lost in chat threads, with no clear owner, deadline or follow-up.
What I built
Tasks with sub-tasks, deadlines, watchers and approval flows, plus email alerts, a daily summary and a team performance view for managers. It installs on mobile as an app.
What changed
Every request has an owner and a due date, and managers can review team output over the last 7, 30 or 90 days.
Recipe costing screen showing ingredients, cost per portion, food cost and gross margin
Module 7

F&B operations

The problem
Shift checklists were paper-based, recipe costs were estimated, and purchasing and wastage were not tracked.
What I built
Mobile shift checklists with photo verification, recipe costing linked to a central ingredient price book, purchase requests with approvals, and wastage logging by quantity, with costs visible to managers only.
What changed
A single price change updates every recipe, keeping menu margins current and operating standards easy to audit.
How I work

A structured approach to scale.

Step 1

Strengthen the foundations

Integrate the store, ERP, payments and inventory so every order is fulfilled accurately the first time.

Step 2

Expand the channels

Expand into marketplaces, apps and in-store pickup to reach customers wherever they shop.

Step 3

Grow with data

Run campaigns, measure performance and protect margins as the business scales.

Campaign results

Campaigns that drove sales.

Planned, designed and executed end to end across social, Google, YouTube, influencers and in-store.

National Day 25% off campaign poster

National Day, 25% off

1M+Reach
10K+Engagement
Double-digit sales growth
Year-end offer 20 to 70% off campaign poster

Year-End Sale Top performer

200K+Reach
2K+Engagement
Double-digit sales growth
Founding Day offer campaign poster

Founding Day Offer

10K+Reach
500+Engagement
Double-digit sales growth
Creative background

Grounded in design.

Four years in print production and graphic design give me a strong creative eye, from briefing and art direction to product photography, packaging and motion. A selection of campaigns, social content and packaging for brands including Mazola, Harvest, Borgat and Finelook.

Mazola Ramadan campaignCampaigns
Harvest coconut water: No Added Sugar, No SinCampaigns
E-commerce product photographyPhotography
Jonadriah food storage bags: label designPackaging and print
Borgat cinema giveaway campaignCampaigns
Borgat social media seriesSocial media
Toolkit

Core capabilities.

  1. 01

    E-commerce

    Store, catalogue and P&L

    Store setup · Shopify · Order management · Inventory · P&L

  2. 02

    Channels

    Online and in store

    Amazon · noon · Namshi · Zode · FirstCry · Click & Collect

  3. 03

    Systems

    Integration and data

    ERP integration · Payments · BNPL · Dashboards · AI automation

  4. 04

    Marketing

    Acquire and retain

    Meta Ads · Google Ads · SEO · MoEngage · Influencer marketing

The platforms behind the brands I've built and grown

ShopifyAmazonnoonNamshiOdoo6th StreetFirstCryZodeMetaGoogle AdsMoEngage
Experience

Professional experience.

Aug 2025 to present
YSS Hospitality
Luxury multi-brand retail · Fashion, home, jewellery and fragrance · Al Khobar
E-Commerce Manager
Jul 2026 to present
Christine
Beauty and fragrance
E-Commerce Consultant
Jan 2022 to Jul 2025
Toyland
Toys and games retail · Omnichannel · Jeddah
E-Commerce Manager
Feb 2019 to Dec 2021
Finelook
Apparel, footwear and beauty retail · Jeddah
E-Commerce Supervisor, then Manager
2015 to 2019
Design and print
Andalus, Creative Action, Amoudi Printing, Majjnoon
Graphic Designer to Production Supervisor
Get in touch

Ready to scale your e-commerce?

I'm open to E-Commerce Manager and Head of E-Commerce opportunities in Saudi Arabia and across the GCC.

ResumeTalha Shakeel, CV (PDF)
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Emailtalhashakeel891@gmail.com
Phone+966 57 205 7978
LinkedInTalha Shakeel
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